Archive for January, 2011

How quickly do you buy a new product?

Friday, January 21st, 2011

How quickly do you buy a new product?While people purchase certain beauty products for a variety of reasons – the formula, the color, the price – some consumers will buy makeup for one reason and one reason alone – it's new!

But, did you ever stop to think that there may be a reason that some women are more attracted to "just released" products than others? According to a new study published in the Journal of Consumer Research, it may be attributed to the first letter of one's childhood surname.

Science Daily reports that the study found that those with childhood surnames that fell later in the alphabet were quicker to purchase items of value to them, which could be a result of often being in the back of the line in school when organized alphabetically by name.

"The idea holds that children develop time-dependent responses based on the treatment they receive. In an effort to account for these inequities, children late in the alphabet will move quickly when last name isn't a factor – they will 'buy early,'" the authors wrote.

We can't help by wonder – next time the newest shade of Jane Iredale lip color is made available, will Michelle Williams snag one faster than Amy Adams?

Liquid Eyeliner – How To

Thursday, January 20th, 2011

Products Used in This Tutorial

Blinc - Kiss Me Eyeliner

Blinc – Kiss Me Eyeliner

More Video Tutorials

Enhance Your Lighter Eye

Enhance Your Lighter Eye

Fun Girly Pinup Look

Fun Girly Pinup Look

Lush Lips

Lush Lips

Are permanent markers the next big beauty trend?

Thursday, January 20th, 2011

Are permanent markers the next big beauty trend?While many people head to the beauty department when they need cosmetic assistance, it seems that a few stop by the craft store. Recently, more and more women are admitting to using permanent markers as makeup.

According to, this makeshift beauty tool has been used as mascara, eyeliner and hair dye. Even Hollywood heavyweights like Taylor Swift and industry insiders like makeup artist Troy Surratt have gotten cosmetic assistance from permanent markers.

And though these felt-tipped pens may be easy-to-use and long-lasting, gals may want to stick to traditional beauty products instead.

"I have to strongly come out against using it as eyeliner or mascara. You don't want those ingredients so close to your eyes," dermatologist Ranella Hirsch told the news source.

However, a permanent marker may still have some cosmetic value. Hirsch added that it's safe to use for an occasional root touch-up, though extended use could dry out your locks.

Women looking for long-lasting cosmetics may want to try products from blinc. Their water-resistant formulas last for hours and won't run or smudge throughout the day.

Taylor dishes on her favorite beauty products

Monday, January 17th, 2011

Taylor dishes on her favorite beauty productsIf there is one thing that Taylor Swift is known for besides her country hits, it's her beautiful blond hair. Swift's strands look great straight, but it's her natural curls that we really flip for.

So how does Taylor maintain her magnificent mane? Apparently, the sweet songstress has Mother Nature to thank.

"I haven't blow-dried my hair since I was 9. I can't do it. I'm really impatient, so I just let it air dry," Swift told People magazine. "I was a tangled-haired, barefoot kid running around on a farm for my childhood. My mom didn't really do too much to my hair other than sometimes she'd stick it up in a bow on top of my head."

And while she may not swear by hair products, she certainly embraces the world of cosmetics.

"I like liquid [eyeliner] and it's usually jet black. The basics are eyeliner, foundation and some sort of lip color … red, of course!" she added.

Gals who want to look like the country crooner should flip through magazines to find a picture of Swift they would like to mimic and invest in the right products to recreate the look.

Hollywood’s biggest beauty secrets

Monday, January 17th, 2011

Hollywood's biggest beauty secretsWhile many of Hollywood's most glamorous women are naturally beautiful, they also have teams of stylists that know every trick to ensure that the ladies appear their best. Luckily for those of us who don't walk the red carpet regularly, some of the biggest industry experts recently shared their tips for looking fantastic.

To create a natural, healthy looking flush, don't rely on just one product. Instead, use a mix of foundation, bronzer and blush.

"To give Katie [Holmes] gorgeous rosy cheeks…makeup artist Mai Quynh first created a clean canvas using moisturizer, foundation, concealer and powder to hide blemishes and even out Katie's complexion," FoxNews reports. She followed by brushing bronzing powder onto Katie's cheeks and forehead and blush on the apples of her cheeks.

For luminous skin, celebrity makeup artist Sam Fine recommends using a bronzer one shade darker than your natural skin color on the outer perimeter of your face for a "halo" effect.

Finally, according to Kim Kardashian's makeup artist Mario Dedivanovic, for a soft, smoky stare, use a highlighter on your lids and the inner corner of your eyes to add brightness, according to the news source. Finish by rimming your eyes with liner and applying mascara to upper and lower lashes.

The scoop about Lauren Conrad’s signature eye makeup

Friday, January 14th, 2011

The scoop about Lauren Conrad's signature eye makeupLauren Conrad recently made headlines when she abandoned her signature blonde strands for a darker 'do. However, it seems that there is one trademark look that Conrad is hanging onto – winged eyeliner.

When the former The Hills alum debuted her new brunette locks, she still sported the same type of eye makeup that we first saw her wearing on her first reality hit, Laguna Beach, in 2004. Throughout the years, Conrad's makeup has always looked flawless, and her secret may lie within choosing the right angles and having a light touch.

"Lauren loves her signature cat eye look," Amy Nadine, Conrad's makeup artist, told People magazine, adding that the look can be easily recreated. "Spot the end of your brow and visualize an imaginary line from the outer corner of your eye to the end of your brow – that's the angle that you want to draw the wing. With light brush strokes, create the wing incrementally."

Women can use liquid, gel or pencil liner, whichever they feel most comfortable applying. While a liquid formula may offer fuller coverage, a pencil is easier to blend and is ideal for a softer, smoky look.

A new spin on a classic manicure

Friday, January 14th, 2011

A new spin on a classic manicureNow that it's a new year, it's the perfect time to take a few beauty risks. And while chopping your hair off and dying it platinum like Ashlee Simpson or rocking neon shadow like Rachel McAdams may seem too extreme for some, why not take a cue from Jennifer Love Hewitt's unique manicure?

The star of the former hit show Ghost Whisperer attended an event in Los Angeles with nude nails that featured black tips. This new take on a classic French manicure was fresh and chic. She looked edgy while remaining polished and refined.

Recreating this look isn't too tricky, as long as you follow a few steps. Begin by filing your nails – the dark lacquer will emphasize your tips, so there is no need for extra length. Short nails will also keep the manicure from appearing too over-the-top and extreme.

Apply two coats of nude nail polish and, when it's dry, brush on thin stripes of black polish on the tips of your talons. Finish with a top coat and you're good to go!

Because dark polish makes nicks more noticeable and nails often begin chipping at the tips, this manicure is basically manufactured for touch-ups. Every few days, fill in chips with black lacquer and reapply the top coat.

Is makeup a necessity?

Friday, January 14th, 2011

Is makeup a necessity?While it's no secret that many gals love beauty products, a new study suggests that some women view makeup as a necessity. According to the Daily Mail, the research, funded by UK retail store Superdrug, a third of ladies wear makeup every time they go out and approximately 50 percent prefer to wear makeup to going bare.

"For many women, putting their make-up on is an important part of their day, and the thought of people seeing them without can be horrifying," Sara Wolverson, of Superdrug, told the news source. "We know that when it comes to cutting back, cosmetics are seen as an essential."

However, experts insist that women's attachment to their lipstick isn't always about vanity – it can also be about self-confidence.

"Make-up can help with a sense of self-respect. The reality is that we do judge people by how they look, and this can be especially important for women in business who often need to appear professional," life coach Jackie Fletcher told the news provider.

British women aren't the only gals clutching to their lip gloss. According to The Japan Times Online, 80 percent of females in Tokyo wear cosmetics at least five days a week.

Warm up in the winter with orange lipstick

Friday, January 14th, 2011

Warm up in the winter with orange lipstickWhile some women warm up in the winter with cozy sweaters and mugs of cocoa, some of Hollywood’s most glamorous gals are taking a different approach. According to, Rachel McAdams, Chloë Sevigny and Dannii Minogue have all recently stepped out with orange-colored pouts.

Each star sported a different citrus shade. While Sevigny and Minogue chose bright tones that were bold and juicy, McAdams chose a softer, peachy tint. When rocking orange lipstick, remember to keep the rest of your makeup minimal.

“You’ll look fresh if you pair it with a squeaky-clean face – just concealer where you need it, and defined brows with mascara,” makeup artist Pat McGrath told the news source.

If you opt for a bright shade, apply a lip balm before slicking on color, as the bold hue will emphasize flakes and cracks. You may want to use a primer beneath a lighter shade, however, so that your natural lip color doesn’t overpower the lipstick.

The women also paired their pouts with three very different colored ensembles, proving that orange lipstick is surprisingly versatile. Minogue wore a hue that matched her lips, Sevigny wore blue (orange’s complementary color on the color wheel) and McAdams rocked a green garment.

Study claims diet may affect your skin tone

Friday, January 14th, 2011

Study claims diet may affect your skin toneIn the winter, many women long for bronzed skin but fear that they won't be able to achieve a healthy glow until the summer rolls around. However, according to a new study, ladies can achieve a golden complexion year-round by eating specific foods, the Daily Mail reports.

"Most people in the West think that the best way to improve your skin color is to get a suntan. But our research shows that eating lots of fruit and vegetables is actually more effective," lead researcher Dr. Ian Stephen told the news source.

Researchers studied the correlation between people's skin color and their diet. According to the news outlet, the study found that those who ate more fruits and vegetables had a more golden skin tone due to higher levels of carotenoids, antioxidants found in red peppers, spinach and apricots.

However, even those who eat a diet rich in antioxidants may benefit from a bit of cosmetic help in the dreary winter months. A lightweight tanning lotion, like GloMinerals gloBody Bronzer, will give skin a natural-looking, healthy glow without appearing streaky or painted on.