Take a moment to think about how you apply your eyeshadow every day. Do you use your eyeshadow brush to sweep color across your lidsfrom the inner corners to the outer corners? Do you blend it from your lash lines up to your brow bones? Do you concentrate the most color in your creases? While it seems like these are all minor differences, how you apply eyeshadow and whether you blend it into your creases can have a big impact on your look.
According to The Beauty Department, the choice of whether to add eyeshadow to your creases is one that you should think more about before you apply makeup. The source reports that focusing the color on your lids only is a good way to frame your eyes and show off a hint of color. This is especially useful if you want to use a bold, bright shade like BABOR – Eye Shadow in Ocean or Twilight.
However, if you have smaller eyes, you may want to blend the color up into your creases for a defined look that makes your peepers appear bigger by creating a larger colored area. This technique is also a wonderful way to create a truly dramatic smoky eye.