After spending all that time perfecting your makeup in the morning, it’s a bummer when it all wears off. Between a hurried morning routine, sweating on the subway, jetting around on errands and everything between, it’s no wonder your cosmetics are creasing, smudging or just plain fading.
While you can keep some products stashed in your bag, who has time for all those touch-ups? Luckily, there are ways to keep it all in place. Using a powerful combination of products and the right techniques, you can lock in your look from day to night, regardless of the conditions.
Step 1: A clean canvas
If you really want your makeup to stick, you need to start with a clean face. Oil on your face can prevent pigment from truly adhering and absorbing, meaning that it’s likely to slip off with even the slightest change of temperature. After patting your skin dry, smooth on a light moisturizer and let it fully sink in for at least five minutes before applying any makeup.
Step 2: Foolproof face
Next comes your secret weapon: primer. Primer is an important aspect of your long-lasting beauty routine, and can be used almost anywhere on your face. As an added bonus, not only will your makeup stay put over primer, it’ll also go on more evenly.
Landy Dean, a makeup artist at the Marie Robinson Salon in New York City, told Real Simple magazine that oil-free foundations are advisable as they’re formulated without the emollients that can cause pigment to come off. After spreading foundation over your complexion, Liliana Grajales, a makeup artist at the Ritz-Carlton in Miami, recommended using a translucent loose powder to soak up excess oil and provide a matte finish.
When it comes to blush, the formula is key. Sarah Lucero, a celebrity makeup artist in Los Angeles, noted to Real Simple that cream, liquid and gel formulas have a higher intensity pigment than powders, so they’re more likely to stay vibrant. Though liquid and gel blushes don’t provide the same pop of color at first brush, you can layer these formulas to get the look you want.
Step 2: Eyes that endure
Remember your trusty primer? You’ll need one for your eyes, too, to make sure eyeshadow doesn’t crease or fade. However, keep in mind that eye primer works better under powder shadows than cream ones. You can apply a layer of concealer under cream shadow to lock it in, while also evening out any discoloration on your lids.
Real Simple magazine noted that you can even put a cream shadow over a powder one in a matching hue for a more dramatic nighttime look that has serious staying power. Another helpful trick is to dampen your makeup brush before applying powder shadow.
Nothing is worse than smudged eyeliner, unless it’s an intentional effect. When you want to avoid raccoon eyes, a liquid or gel formula is your best bet. However, Real Simple explained that you can also use a slanted brush to layer eyeshadow in a corresponding shade over your pencil liner, which will help it to stick.
It goes without saying that waterproof mascara is ideal when you want your lashes to stay lush all day. However, a little known tactic is to dust on translucent powder before you apply any product. The powder will help the mascara to set so you’re less likely to see any smudging, even through humidity, tears and sweat.
Step 3: Lips are sealed
Without the right strategies, your lip color is bound to wipe off with every snack or cup of coffee. To keep a perfect pout, try lining and filling them in with a neutral pencil, then layering on your favorite lip shade and sealing it all in with a coat of matching gloss.
You also might consider a lip stain, which is formulated to ensure your pucker maintains its pigment, even through kissing and cocktailing.