Known for their retro design packaging and their naughty, offbeat names, theBalm is one the most established European brands out there. Offering affordable, yet amazing quality products, a huge number of theBalm products are now a cult-favorite; some, so much so that, the brand’s particular product names are used to represent the product itself in general.

While theBalm offers a huge array of products including some base face makeup ones and skincare products, their best products are usually the pigmented ones including highlighters, eye shadow palettes, blushes and lippies.

Take a look at some of the cult favorite theBalm products:

theBalm – The Manizer Sisters

These gorgeous, shimmery highlighters changed the highlighting game for good with their debut years ago.

Available in 3 colors to suit a variety of skin tones, these highlighters are extremely affordable and deliver such gorgeous results to bring a luminous glow to your face that faking it was never this easy!

theBalm Mary-Lou Manizer is a honey-hued highlighter with warm champagne gold undertones; theBalm Betty-Lou Manizer is a bronze highlighter, suited either for dark skin tones or to be used for that gorgeous “sun-kissed glow”; lastly, theBalm Cindy-Lou Manizer is a beautiful peachy pink highlighter with the least shimmer of them all.

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Swatch Credit: Temptalia

All three of them can be used as a highlighter, right above your cheekbones, as a neutral yet gorgeous eye shadow, swiped across the lids and as an illuminator, all over your face as a final step of your makeup routine.

If you wanna try them all at once, theBalm also offers a travel-friendly palette, theBalm – theManizer Sisters Luminizers Palette, featuring all three of them!

theBalm – Nude’tude Nude Eyeshadow Palette

One of the best nude palettes out there, The Balm Nude’tude Nude Eyeshadow Palette offers 12 gorgeous matte and shimmery nude shades to help you create understated office chic looks as well as dramatic, sexy smoky looks. The palette comes with a dual-ended eyeshadow/liner brush.

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The palette comes in two variants: Nude and Nice. Both have the same eye shadows but different packaging inside, with one featuring nude ladies while the other not.

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For $36 only, it is one of the more affordable neutral eye shadow palettes with amazing color pay-off and buttery consistency. Give it a try especially if you are new to eye makeup!

theBalm – Instain Long-Wearing Powder Stain Blush

Each named after fabric materials, these The Balm Instain Long-Wearing Powder Stain Blush deliver AMAZING color on your cheeks and last a good 6-8 hours on your skin (even if you are an oil slick!).

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Since the color pay-off is beyond good, you need to apply these blushes with a soft hand and work your way up to how dark you want your blush to appear.

With a light hand though, these blushes deliver a gorgeous healthy glow without looking unnatural!

Swatch Credits: MakeupButHow

Swatch Credits: MakeupButHow

The blushes are available in six shades: Argyle (Petal Pink), Lace (Bright Pink), Houndstooth (Mauve), Pinstripe (Plum), Swiss Dot (Peach) and Toile (Strawberry).

theBalm Put a Lid On it Eyeshadow Primer

This velvety smooth, weightless eye shadow primer guarantees “loud and proud” pigmentation. Not only does theBalm Put a Lid On it Eyeshadow Primer help increase the pigmentation of the otherwise “weak” eye shadows, but also helps prevent creasing and fading, ensuring some solid wear time. The eye shadows blend out smoothly on top of it without “sticking” on it.

theBalm – Cabana Boy Blush

While the other two “Boy” series blushes, Frat Boy Blush (a gorgeous apricot color) and Down Boy Blush (a beautiful baby pink color) are very flattering and quite amazing, theBalm Cabana Boy Blush is hands down the best of all three.

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Image Credits: Temptalia

theBalm Cabana Boy Blush is a striking plum-raspberry shade with a subtle gold sheen that makes the blush transfer more luminous than glittery. The pigmentation is amazing, so a light hand is recommended to start off. Add to the intense pigmentation, the buttery smooth texture and an affordable price, and you have got one heck of a blush!

theBalm – Bahama Mama

One of theBalm’s best-selling products, theBalm Bahama Mama, is a matte dusty bronzer, with absolutely no horrible orange tinge whatsoever.

It might scare the pale skinned gals out there, but again if applied with a light touch, this stuff is super amazing to give you that naturally tanned look or to carve out those sexy cheekbones via contouring.

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The texture of it buttery smooth which makes application and blending out contour lines oh-so-easy! theBalm Bahama Mama is available as an individual product and also as part of the Hey Mama! Kit which also features theBalm Sexy Mama (anti-shine translucent powder) and theBalm Hot Mama (a gorgeous coral blush – close dupe of Nars Orgasm).

theBalm – Balm Jovi Rockstar Face Palette

Reminiscent of the metallica days, this theBalm – Balm Jovi Rockstar Face Palette is a colorful throwback to the good 90s era.

Featuring 12 eye shadows named after popular rock bands, a highlighter, a blush and two lip and cheek colors, theBalm – Balm Jovi Rockstar Face Palette is a welcome addition to anyone’s makeup arsenal.

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Image Credit: Temptalia

The colors of the eye shadows range from frosty silvers to matte plums and from shimmery golds to satin blues. Yes, a perfect blend of textures and colors to take you from day to night.

theBalm – In theBalm of Your Hand Greatest Hits Vol 1 Holiday Face Palette

If you are new to theBalm and thanks to our post, you can’t help but want to try ALL of these cult-favorite theBalm products, then we suggest you buy theBalm – In theBalm of Your Hand Greatest Hits Vol 1 Holiday Face Palette.

It features “4 perfectly coordinated eyeshadows, 3 universal blushes, a matte bronzer, a champagne-hued highlighter, a classic red lip color, and a nude lip and cheek cream”.

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It’s perfect for travelling because it literally packs all of the best theBalm products in a portable, lightweight box, helping you try out endless combination of looks on the go!

For those already on theBalm bandwagon, your favorite brand just introduced theBalm – Meet Matt(e) Trimony Matte Eyeshadow Palette. Give it a try!

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*Disclaimer: All images belong to the mentioned brands, until otherwise specifically stated. None of the images are the property of Beauty Bridge.