Archive for the ‘Eye Makeup’ Category

Locked and loaded: How to make your makeup last longer

       
Wednesday, September 18th, 2013

Locked and loaded: How to make your makeup last longer

After spending all that time perfecting your makeup in the morning, it's a bummer when it all wears off. Between a hurried morning routine, sweating on the subway, jetting around on errands and everything between, it's no wonder your cosmetics are creasing, smudging or just plain fading.

While you can keep some products stashed in your bag, who has time for all those touch-ups? Luckily, there are ways to keep it all in place. Using a powerful combination of products and the right techniques, you can lock in your look from day to night, regardless of the conditions. 

Step 1: A clean canvas
If you really want your makeup to stick, you need to start with a clean face. Oil on your face can prevent pigment from truly adhering and absorbing, meaning that it's likely to slip off with even the slightest change of temperature. After patting your skin dry, smooth on a light moisturizer and let it fully sink in for at least five minutes before applying any makeup.

Step 2: Foolproof face
Next comes your secret weapon: primer. Primer is an important aspect of your long-lasting beauty routine, and can be used almost anywhere on your face. As an added bonus, not only will your makeup stay put over primer, it'll also go on more evenly.

Landy Dean, a makeup artist at the Marie Robinson Salon in New York City, told Real Simple magazine that oil-free foundations are advisable as they're formulated without the emollients that can cause pigment to come off. After spreading foundation over your complexion, Liliana Grajales, a makeup artist at the Ritz-Carlton in Miami, recommended using a translucent loose powder to soak up excess oil and provide a matte finish.

When it comes to blush, the formula is key. Sarah Lucero, a celebrity makeup artist in Los Angeles, noted to Real Simple that cream, liquid and gel formulas have a higher intensity pigment than powders, so they're more likely to stay vibrant. Though liquid and gel blushes don't provide the same pop of color at first brush, you can layer these formulas to get the look you want.

Step 2: Eyes that endure
Remember your trusty primer? You'll need one for your eyes, too, to make sure eyeshadow doesn't crease or fade. However, keep in mind that eye primer works better under powder shadows than cream ones. You can apply a layer of concealer under cream shadow to lock it in, while also evening out any discoloration on your lids.

Real Simple magazine noted that you can even put a cream shadow over a powder one in a matching hue for a more dramatic nighttime look that has serious staying power. Another helpful trick is to dampen your makeup brush before applying powder shadow.

Nothing is worse than smudged eyeliner, unless it's an intentional effect. When you want to avoid raccoon eyes, a liquid or gel formula is your best bet. However, Real Simple explained that you can also use a slanted brush to layer eyeshadow in a corresponding shade over your pencil liner, which will help it to stick.

It goes without saying that waterproof mascara is ideal when you want your lashes to stay lush all day. However, a little known tactic is to dust on translucent powder before you apply any product. The powder will help the mascara to set so you're less likely to see any smudging, even through humidity, tears and sweat.

Step 3: Lips are sealed
Without the right strategies, your lip color is bound to wipe off with every snack or cup of coffee. To keep a perfect pout, try lining and filling them in with a neutral pencil, then layering on your favorite lip shade and sealing it all in with a coat of matching gloss

You also might consider a lip stain, which is formulated to ensure your pucker maintains its pigment, even through kissing and cocktailing.

Hello, sunshine: Tips to brighten your eyes

       
Tuesday, September 17th, 2013

Hello, sunshine: Tips to brighten your eyes

If there's one thing that can drag down your entire look, it's eyes that seem dull and tired. Bright eyes are key because they make you appear younger, alert and refreshed.

While there is a multitude of factors that could contribute to this problem, with the right makeup in your bag and tricks up your sleeve, you can cover up any flaws – from puffy bags to dark circles. Ready to step into the light?

Face the shadows
Dark circles are often unavoidable – especially as skin thins with age or when you simply haven't gotten enough sleep. With a little concealer under your eyes and on your lids, though, you can completely camouflage them. Prevention magazine recommends choosing a concealer that's two shades lighter than your skin and yellow based. A golden hue counteracts both the bluish tint of dark shadows and the redness of blood vessels. After applying it underneath your eyes, on the lids and in the corners, brush on a layer of finishing powder to make the concealer stay put.

Draw the line
Eyeliner can work wonders for opening your peepers – but it has to be the right hue. Makeup artist Mally Roncal told Oprah magazine that a bone-colored eye pencil is ideal for all skin tones. She recommended lining the corner of your eyes to make the whites seem brighter. PopSugar explained that a bright white can work for fairer skin, and advised outlining the lower lashes for a doe-eyed look. The source also emphasized that an iridescent shadow helps to keep your eyes looking alert when you're rocking dramatic dark liner. Darker skin can get an eye-opening boost from a neutral shimmery shadow extending all the way up to the brows.

Raise a brow
Speaking of eyebrows, they can make a major difference in how bright your eyes look. Damone Roberts, a celebrity eyebrow artist, told Prevention magazine that over-plucked brows actually age you, while a bolder shape with a significant arch can give you a fresh faced, youthful appearance. She suggested using a specialized brush to apply brow powder in delicate strokes, working in the direction your hair naturally grows.

Another helpful tip is to dust a small amount of blush at the peak of your brows – the rosy tone will offer a radiant, alert effect and bring out the whites of your eyes.

Makeup tips from the pros

       
Monday, September 16th, 2013

Makeup tips from the pros

When it comes to cosmetics, there are some lessons you simply have to learn by trial and error. However, some expert advice certainly never hurts, especially when it can save you time and frustration. With these tips under your belt, you'll nearly be a makeup pro yourself.

Contrast colors
You've heard opposites attract, and the same goes for eyeshadow shades. When you're trying to make eyes stand out, go for makeup in a hue that's on the opposite side of the color wheel. NBC Today Style suggested a shade with orange undertones to make blue eyes look vivid. Rebecca Prior, educator at Napoleon Peredis' Makeup Academy in Hollywood, told the news source that you don't need to choose a particularly garish or obvious orange – it could be peach with gold shimmer or a bronze with coppery orange flecks. The same goes for choosing a reddish tone to make green eyes pop: Look for shades that have a subtle tint, like a brownish burgundy or a dusty rose. While brown eyes can wear almost any color, Prior recommended a purple or blue hue.

Mix it up
Since everyone's skin is different, it can be nearly impossible to find a formula that will perfectly meet your unique needs, concerns and preferences. Thus, it might be time to mix your makeup for a custom formula. According to NBC Today, Makeup Academy instructor Gil Romero advised mixing primer with cream foundation for sheer coverage. The feel is lightweight on your face, but you'll still get optimal coverage. You could also try mixing moisturizer into your primer for extra hydration. In Cosmopolitan magazine, makeup artist Mally Roncal advised adding eye cream to your concealer to smooth fine lines while camouflaging dark circles.

Monochromatic
One foolproof look that works for every complexion is monochromatic makeup. In Cosmopolitan, celebrity makeup artist Troy Surratt suggested matching your cheeks to your lips by blending some moisturizer with a small amount of lipstick and creating a cream blush. You can also use a shimmery bronzer as an eyeshadow for a more consistent, all-over glow.

Bold brows
Move aside, skinny brows: Bold shapes are in style and utterly stunning, as long as they're groomed properly. A stencil can help you to achieve the ideal arch. After plucking to perfection, Surratt recommended spraying hairspray onto a toothbrush and grazing your brows with the bristles to keep them from looking unkempt. A dab of highlighter on the browbone can accent the arch and make your eyes look more awake.

Tips for enviable lashes

       
Friday, September 13th, 2013

Tips for envy-worthy lashes

There's one look that women have been trying to achieve for centuries: long, lush lashes.

From Cleopatra to Twiggy to the Kardashian sisters, this is the signature look iconic celebrities have been sporting throughout the years – and with good reason. No matter your skin tone or personal style, full fringe is always stunning. Plus, it works with a variety of makeup looks, both subtle and dramatic. While new trends emerge every season, including glittery lashes or colored ones, you can't go wrong with volume. Follow these tips and you'll be catching the eyes of onlookers with just one blink:

Primed for perfection
An eyelash curler is a no-brainer if you want your peepers to pop. Before doing anything, press the Paula Dorf CURL-UP into your lashes. Doing so after you apply product could lead to clumping or breakage.

Primer isn't just for your face: It can fortify your lashes and dramatically boost the effectiveness of your mascara. Start by brushing on Blinc's Lash Primer, which can strengthen your lashes, helping to prevent breakage. The primer is also infused with vitamins E and B5, which are crucial for safeguarding your eyelashes from heat, UV light and other damaging agents in your environment. It acts like a conditioner, too, meaning the more coats you apply, the more moisturized and silky your lashes become. As a result, your mascara goes on much more smoothly and without any pesky clumps.

Mascara magic
The key to lashes that have the effect of falsies is the right mascara formula and application technique. In an interview with ABC News, makeup artist Bobbi Farnworth recommended using two different mascaras: one that can pump up the volume of your lashes and another that will lengthen them. Start with a coat of gloLash Lengthening Mascara by GloMinerals, which helps lashes grow to their maximum potential. Then follow with BABOR's Volume Mascara to amp up the volume. The most effective technique is to press the brush at the base of your lashes and wiggle back and forth up to the tips.

Finishing fringe touches
There are several ways to perk up your peepers even more. Farnworth suggested dusting on a layer of baby powder between coats of mascara, which can help it to adhere and make the pigment look richer. She also noted that adding a drop or two of saline into your mascara can make it long-lasting. If you want to touch up later in the day, remember to pat the mascara brush onto a tissue to eliminate excess product – the brush itself will liven up your lashes.

Backstage beauty tips from New York Fashion Week

       
Tuesday, September 10th, 2013

Backstage beauty tips from New York Fashion Week

Not all of us are lucky enough to attend the runway shows at New York Fashion Week, but that doesn't mean we can't learn a lesson or two from the beauty pros there. While you may already know what the trends are for the upcoming season, you might not have the expertise to achieve them.

Fortunately, some of the most knowledgeable industry pros are revealing top secret beauty tips that can help you create a look that's ready for the runway – or just the office.

Sparkle solution
It's clear that glittery lids are a major trend, but how do you avoid the flecks from falling onto your face? According to Refinery 29, makeup artists for Diane Kendal applied rose-gold sparkles to models' lids at Jason Wu, and used masking tape to instantly remove any stray pieces. Remember that applying primer first can also help to keep a shimmery shadow in place.

Frosty eyes
If you're eager to try out the bright white eyeshadow that showed up on the runways, there are certain tactics you need to keep in mind to avoid a tacky or washed out look. NARS director of global artistry James Boehmer told Refinery 29 that blending is crucial when applying icy eye shades. He recommends dusting on the frosty pigment with an eyeshadow brush, and then sweeping your fingertip across the lid to remove any excess, resulting in a sheer, wearable wash.

Lush lashes
Not just any mascara will do if you're looking to get the same soft, luxuriously long lashes that runway models are rocking. According to New York Magazine, professional makeup artist Val Gardner explained to models backstage at BCBG that continually putting on mascara and taking it off can leave lashes weakened. To combat this, she suggested applying lash conditioner in the morning and before bedtime. A conditioning primer is also key for smooth mascara application and lush, healthy eyelashes.

Natural glow
Though you typically may layer bronzer over your foundation, there's a better strategy for getting a radiant complexion. Refinery 29 noted that backstage at Tanya Taylor, NARS makeup artist Uzo applied foundation on top of a bronze shimmer for a glow from within that's subtle and not overly shimmery.

Clear complexion
There's one basic look that every model was sporting at New York Fashion Week, regardless of the designer: a flawless complexion. The key to covering imperfections and achieving even, airbrushed-looking skin, according to Marie Claire magazine, is the BeautyBlender. The magazine reported that makeup pros behind the scenes at DKNY, Donna Karen and many other designers' shows used this sponge to apply foundation, blush and even highlighter.

Back to school: Basic makeup tips that always apply

       
Monday, September 9th, 2013

Back to school: Basic makeup tips that always apply

After a carefree summer of simply smearing on some sunscreen and a coat of mascara before heading out the door, it's time to head back to the harsh, fluorescent-lit classroom – which means you may want to get a little more serious about your makeup regimen. Need a refresher? We're here to school you on the basics of beauty. 

Laying the foundation
Applied expertly, foundation can work wonders on any complexion – but any blunders with this product also have the potential to ruin the whole look. Daily Glow explained that it's important to moisturize before putting any product on even if you don't have particularly dry skin, as foundation can actually draw attention to flakiness. If your moisturizer doesn't have SPF, Petra Strand, a Los Angeles-based makeup artist, advised in Fitness magazine mixing a pea-sized amount of sunblock in with the product. She explained that it's crucial that they are the same formula to ensure optimal blending.

Matching your foundation well to your skintone is key for a natural look. When choosing a shade, always check in real sunlight to see whether it's a good match. Also, don't select a hue that's a couple shades darker in hopes of achieving a glow. It's better to test a shade on the inside of your wrist to determine your ideal hue, then layer on bronzer in areas where you naturally get sunlight, such as the cheekbones and bridge of the nose.

Your concealer should also be relatively close to the shade of your foundation. Keep in mind that a shade with yellow undertones can help counteract any redness or cover up blemishes, while a hue that has pink undertones helps to conceal dark circles.

Building the look
Where you apply blush is key to creating a flush that doesn't look fake. Daily Glow advised thinking about where you truly turn pink when you're blushing, and brushing a rosy pigment onto that area. Strand pointed out that if you use a cream formula, you can even use your blush as a lip color. Having your cheeks and lips match results in an instantly fresh-faced appearance.

Choose between your eyes and your lips for a focal point – opting for both can look garish and distracting. If you select eyes, always make sure your mascara is the same shade or darker than your liner. Brown lashes will disappear against black eyeliner, for example. A smoky eye is a foolproof option when you want some drama, but be careful not to overdo it or you could look like you have a black eye. Remember, too, that black isn't the only option. In fact, a chocolate, violet or teal smoky eye looks just as smoldering and pairs perfectly with the colors in your fall wardrobe.

When you're going for a bold lip, keep your eye makeup simple with a neutral shadow, a sweep of liner on the top lashline and two coats of volumizing mascara.

Locking it in
A few steps can help you avoid smudging and constant trips to the bathroom for touch-ups. One way to ensure this is to apply primer before your face and eye makeup. Waterproof products are obviously ideal, because your makeup will stay in place regardless of humidity or sweat. Your routine should end with a dusting of finishing powder: one layer will lock all of your products in place while also minimizing pores. Translucent powder also absorbs excess oil, so bring a compact with you and dust it on mid-day when your face is starting to look a little shiny. Look for formulas that are made with rice powder because they're bound to blend well and create a smooth surface.

Working Color Into Your Daily Look

       
Friday, September 6th, 2013

Working Color Into Your Daily Look

“Face Your Fear of Color”

A little color never hurt anybody – especially when it’s on your face. While you may have been scared of implementing bright makeup hues, there are ways to do so without risking a garish finished look. In fact, vibrant shades on your eyelids, lips and cheeks are just as wearable during the day as they are at night. Still hesitant? Just follow these simple rules and you’ll conquer your fear of color in no time.

Eyes
Nothing is more alluring than a pop of color around your peepers, but you don’t want to go overboard. When you’re choosing an eyeshadow shade, a great strategy is to choose one that contrasts your eye color. For example, green eyes look striking with violet, while shades of blue make brown eyes stand out. If you do select a brighter hue, be sure to keep the rest of your makeup understated – a neutral lipgloss and subtle cheek color are enough. You’ll also want to tone down the dramatic eye color with just a sweep of black liquid liner, which keeps the look polished.

Lips
A bold lip color is one of the best ways to turn heads. To make sure you’re attracting the right kind of attention, try a hydrating lipstick or a stain with a corresponding gloss, which are long-lasting and resistant to unsightly cracking. If you have pale skin, go with a cherry red that has blue undertones. Warmer medium skin stones look radiant with a rusty, orange-based red, while deep berry hues look striking against a dark complexion.

Face
Whether you’re opting for a daring shade on your eyes or lips, you’ll want to keep your cheek color subtle. For a natural-looking flush, go for a hue that’s no more than two shades deeper than your natural skin tone and focus on applying it to the apples of your cheeks. A neutral, soft rose is universally flattering.

Striking it big with rose gold makeup

       
Thursday, September 5th, 2013

Striking it big with rose gold makeup

Rose gold has officially gone from a mere trend to a full-blown obsession. From watches to wedding rings, this pinkish metal has the same glam factor as regular yellow gold, but with a much warmer, more feminine feel.

Now, the hue is making its way into makeup as well. If you're eager to try the shimmering shade yourself, use the same techniques you would for any other metallic accents, or follow these tips for a bolder look that's on-trend and totally irresistible.

Eyes
Rose gold can do wonders for your peepers when incorporated in the right way. Allure magazine explained that while you might consider it a flashy shade, the color can actually work as a neutral base. Just dust a thin layer of a rose gold eyeshadow onto your lids, swipe on black liquid liner and mascara and you have an instantly understated yet alluring look. Or, if you're daring enough to go for something more dramatic, feel free to layer on more pigment and blend with a black shadow that has gold sheen to create a stunning smoky eye. You could even use a rose gold mascara – when you bat your lashes, the shimmer will catch the light in a striking way.

Lips
Don't shy away from rose gold on your lips – the color can give your pucker an unusual luminosity. Keep your makeup natural with just a sweep of espresso-colored eyeliner and mascara to let the lip color really shine. Pale rose shades with just a faint golden iridescence look best on fair complexions, while darker skin tones look striking with a richer rose-tinted bronze.

Cheeks
One of the best aspects of rose gold face makeup is that it works as both a blush and a bronzer in one. Allure noted that it can be worn year round, enhancing your tan in the summer and giving you a boost of radiance when you need it most in the winter. Plus, the shade is flattering on nearly any skin tone. Try applying a pop of shimmer on the cheekbones to highlight them with a gorgeous glow.

Nails
You've likely been rocking a gold shimmer on your nails for quite some time, but rose gold offers a romantic twist. Lacquers in this hue look something like a bottle of pink champagne, and are effortlessly elegant for an evening affair, but just as appropriate with a T-shirt and jeans.

Tips for rocking bold brows

       
Friday, August 30th, 2013

Tips for rocking bold brows

Move over, pencil-thin eyebrows: bold is back. Though you might have been too scared to rock this trend, it’s time to embrace it. Not only have runway models and celebs alike been sporting thicker shapes, but the style can be incredibly striking and truly eyebrow-raising. Still hesitant to let them grow out for fear of giving up your neat look? Just follow these simple tips for full, polished brows.

First, you need to figure out what brow design is best for your face shape. For example, round faces look better with a high arch, while flatter, horizontal shapes look better on long faces.

Next, Cosmopolitan magazine explained that it’s crucial to groom your brows with a brow brush. Brushing in an upward moment will emphasize a high peak. Next, use a neutral colored brow pencil to fill in and define the shape. When choosing a shade, it can be helpful to mix colors. Allure magazine explained that darker hues help to emphasize the arch at the center of the brow, while lighter colors are great for softening up the shape at the outer edges.

Cosmopolitan noted that drawing upward results in a far more natural look because that’s the direction that your hair grows in. Keep building the pencil until the color is as bold as you’re willing to make it. Allure recommended applying the pigment more heavily on the outer two-thirds of your brows. Finally, pick up your brow brush again and graze it gently across the hair to soften the pigment.

Winning looks from the MTV Video Music Awards

       
Monday, August 26th, 2013

Winning looks from the MTV Video Music Awards

We already saw some impressive looks at the Teen Choice Awards earlier this summer, but stars at the VMAs brought beauty to a whole new level. Two major makeup trends emerged this year, which happen to be on opposite sides of the spectrum. While some artists opted for a natural look, others went all out with bold colors and dramatic hairstyles. Either way, these celebs definitely caught some attention for their daring decisions.

Barely there
When you’re rocking an ornate dress, it’s sometimes best to tone down your makeup. In fact, plenty of performers kept their makeup palette neutral so as not to overpower their ensemble. Ciara, who wore an eye-catching Givenchy gown adorned with sparkles and feathers, was one of them. Her dress wasn’t the only thing that was sheer, either – the singer rocked a radiant complexion, natural lips and soft taupe eyeshadow.

Ellie Goulding is another celeb that went for subtle beauty. The British pop star donned an elaborate nude floor-length gown, which was completely covered in silver spikes. Considering her intricate ensemble, Goulding made a wise choice in opting to keep her makeup to a minimum. Barely rosy lips and a faint glow on her cheeks were just enough to complement her stunning outfit.

Supermodel Coco Rocha wins the award for most understated beauty, however. She took a fashion risk by opting for black skinny jeans and a leather moto jacket instead of a formal frock, but her makeup helped to take some of the edge off her striking look.

Shock and awe
Taylor Swift looked like a 1940s Hollywood starlet at the VMAs, which was dramatically different than her typical style. Her chin-length blonde locks were perfectly curled into loose ringlets that recalled Marilyn Monroe’s famous ‘do. Meanwhile, red lipstick and nail lacquer added to the elegance and contrasted her navy blue Max Azria gown.

Though Miley Cyrus was rocking red lips as well, her eccentric hair knots and bold eyebrows made for a totally different effect.

Jennifer Hudson hit the nail on the head beauty-wise, wearing makeup fit for a diva. She softened up an edgy black leather pencil skirt, metal choker and chunky cuffs with pale pink lipgloss and a coy cat eye.

Selena Gomez also drew some attention on the red carpet. Sleek, straight locks and vibrant fuchsia lips were the highlight of the nominee’s look, and perfectly complemented a jaw-dropping navy dress.