10 Beauty Launches That Took The Industry By Storm This Year
There is no denying that the beauty industry has picked up pace in the last couple of years with launches left, right and center – from big corporate brands to smaller, home-based indie brands. There is a product for literally everyone, of every age and for all budgets. But do they all make the cut eventually? Sadly, no.
Only a few beauty launches really hit the right chord and achieve what you call the cult status. Here are 10 beauty launches that took the industry by storm this year:
stila – Magnificent Metals Glitter and Glow Liquid Eye Shadow
This brilliantly long-wearing sparkle eye shadow combines the perfect mix of pearl and glitter to lavish eyes with incredible luster and shimmer. With its uniquely lightweight, water-infused texture, Glitter & Glow glides on effortlessly, then dries down smoothly, locking in maximum sparkle with minimal fallout, for eyes with a real “wow!” factor.
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stila – Magnificent Metals Glitter and Glow Liquid Eye Shadow in Shades: Sea Siren, Sunset Cove, Into the Blue, Bronzed Bell, Gold Goddess, Kitten Karma, Smoldering Satin, Molten Midnight, Smoky Storm and Rose Gold Retro.
Dermablend – Flawless Creator Multi-Use Liquid Pigments Foundation
Blendable, buildable, and customizable. Weightless foundation drops with 33% liquid makeup pigment. This lightweight foundation provides buildable and blendable coverage with a water-free, oil-free foundation formula.
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Dermablend – Flawless Creator Multi-Use Liquid Pigments Foundation in Shade 90N, Shade 40N, Shade 35W, Shade 72N, Shade 75W, Shade 10N, Shade 48N, Shade 0N, Shade 45W, Shade 50W, Shade 45C, Shade 37W, Shade 85N, Shade 25N, Shade 30N, Shade 60N.
Dermalogica – PreCleanse Balm
Deep-cleansing balm-to-oil melts away impurities and make-up from skin. Achieve cleaner, healthier-looking skin with the Double Cleanse regimen that begins with PreCleanse Balm. This water-activated, balm-to-oil version of our top-selling oil cleanser deconstructs layers of excess sebum (oil), waterproof make-up, environmental pollutants and residual product buildup on skin.
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butter LONDON – Glazen Eye Gloss
A wet look illusion for eyes, Glazen™ Eye Gloss in Icing is a breakthrough sparkling mauve eye shadow that delivers a crease-resistant wet look shine, without being wet. This playful, pudding-like texture applies like a gel, but dries like a powder and lasts all day.
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butter LONDON – Glazen Eye Gloss in Shades: Icing, Moonshine, Frosted, Mermaid, Spark, Oil Slick and Bronzed.
EVE LOM – Gel Balm Cleanser
EVE LOM gel balm cleanser delivers the ultimate cleanse that EVE LOM is famed for in an easy to use gel balm texture. As the gel balm cleanser is massaged into wet skin, it gently transforms into a milky balm texture that leaves skin soothed and blissfully soft. The hybrid gel-to-balm formula is enriched with our iconic signature blend of clove, eucalyptus, hops, and chamomile oil which are proven to dissolve impurities and all traces of makeup, including waterproof mascara.
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Smashbox Makeup Brushes
These makeup brushes are perfect for anyone building (or refreshing) a brush collection. These are all high quality, multitasking makeup brushes for flawless makeup application, ultimate blendability and can be used to create multiple looks.
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smashbox – Drawn In Decked Out Multi-Use Brush Set, smashbox – Foundation Brush No.13, smashbox – Fan Brush No.22, smashbox – Crease Brush No.10, smashbox – Tapered Shadow Brush No.7, smashbox – Double-Ended Smudger Brush No.20, smashbox – Definer Brush No.15, smashbox – Precision Concealer Brush No.5, smashbox – Arced Liner Brush No.21, smashbox – Angle Brow Brush No.12, smashbox – Face and Cheek Brush No.2.
bareMinerals – barePRO Performance Wear Liquid Foundation SPF 20
Good-for-skin, 24-hour, breathable, full coverage liquid foundation with a natural matte finish. BAREPRO® Performance Wear Liquid Foundation provides natural looking full coverage-and so much more. This is heat, humidity, water and sweat-resistant foundation that provides broad spectrum non-chemical SPF 20 sun protection, which is essential in preventing premature aging of the skin.
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bareMinerals – barePRO Performance Wear Liquid Foundation SPF 20 in shades: Cool Beige 10, Natural 11, Cashmere 06, Dawn 02, Warm Natural, Sandstone 16, Aspen 04, Sateen 05, Light Natural 09, Warm Light 07.
Dermalogica – AGE Smart Daily Superfoliant
This highly-active resurfacer delivers your smoothest skin ever, and helps fight the biochemical and environmental triggers known to accelerate skin aging. The advanced powder formula activates upon contact with water, releasing powerful enzymes, skin-smoothing alpha hydroxy acids and anti-pollution technology.
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Dermalogica – AGE Smart Daily Superfoliant
Smashbox Cover Shot Palettes
This collection of 7 high-impact eye shadow palettes is influenced by trends seen at our L.A. photo studio. Each slimline, portable palette has a curated mix of 6 shadows + 2 double-sized base shades that deliver beyond blendable color in velvety, fierce foil finishes you’ll obsess over.
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smashbox – Cover Shot Eye Palette Metallic, smashbox – Cover Shot Eye Palette Smoky, smashbox – Cover Shot Eye Palette Golden Hour, smashbox – Cover Shot Eye Palette Softlight, smashbox – Cover Shot Eye Palette Matte, smashbox – Drawn In Decked Out Shadow + Highlight Palette Set
St. Tropez – Self Tan Express Bronzing Face Sheet Mask
Drenching the skin with its unique blend of moisturizing and tanning actives to immediately refresh dehydrated skin for an instant dewy glow; whilst developing into your desired streak-free golden tan that last for days. Working with the face’s natural contours the mask’s fibres ensure that it doesn’t slip or slide, blending seamlessly for the perfect even glow with no tell-tale tan lines.
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