Bare Minerals is the brand to credit for starting the mineral makeup craze. It is the brand that showed us that makeup products don’t have to be harmful. In fact, they launched a makeup line that can easily double up as skincare.
The brand was incepted in 1995 by Leslie Blodgett who was the CEO is Bare Escentuals at the time. The idea was to create clean makeup products that are free of harmful ingredients. The focus was to cater people with sensitive skin that is prone to allergies and breakout. They started with a mineral based powder, which was in loose form because it didn’t contain chemical binders. After major success, the brand was acquired by high-end natural cosmetics and skincare company, Shiseido.
Today, Bare Minerals has an extensive line of products including liquid foundations, highlighters, and bronzers.
Bare Minerals’ Secret to Success
Bare Minerals made its appearance at the time when people were becoming more aware of their cosmetic choices. The tabloids and TV programs were all speaking about the dangers of chemicals found in most beauty products. Consumers were looking for cleaner, natural options and that is exactly what Bare Mineral brought to the table. The market was already formed, the company just came forward to serve it. Success was inevitable.
However, the level of success Bare Mineral achieved and sustained wouldn’t have been possible without the quality it delivers. Competitors started mushrooming the moment Bare Minerals was launched, but none has surpassed it in the mineral makeup niche.
The brand maintained its lead by continuously expanding its line of products while consistently improving the quality.
We all know Bare Minerals for the iconic loose powder. It sure is the MVP, but several other products are worth an investment.
Lunar Lip GEN NUDE Matte Liquid Lipstick Trio–These neutral shades of mauve, rose, and berry is all you need this season. These are the bestselling shades of Bare Mineral’s liquid lipstick line. If you are not happy with how tacky and drying most liquid lipsticks are, this hydrating formula will change your mind.
Ethereal Nudes 6-Piece Mini Gen Nude Lip Collection–You will be surprised by how many shades of nudes one brand can offer. This pack has two matte liquid lipsticks, two buttercream glosses, and two patented lip lacquers. The shades range from muted burnt peach to honeyed almond.
Starswept 3-Piece Deluxe Brush Collection Plus Brush Roll–Starswept is a special holiday trio pack of the brand’s finest brushes. It contains premium bristle loose powder brush, a blush/bronzer brush, and an eye brush. It is from the limited collection with exclusive rose gold handles. And you get a free brush roll.
Hyperglow Mini Face Mask Collection–Get that mineralized glow with this exclusive set of mini clay masks: Be Firm, Be Dewy, Be Bright, Be Pure. Made from the finest natural ingredients, each mask will leave your skin purified and rejuvenated.
Here’s Your Chance To Win A bareMinerals Gift Set By Beauty Bridge!
1 winner will receive a gift set by Beauty Bridge including:
- Lunar Lip GEN NUDE Matte Liquid Lipstick Trio
- Ethereal Nudes 6-Piece Mini Gen Nude Lip Collection
- Starswept 3-Piece Deluxe Brush Collection Plus Brush Roll
- Hyperglow Mini Face Mask Collections
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