Mellow Cosmetics is a New Zealand based brand that brings a wide range of cruelty-free, guilt-free, and paraben-free beauty products. It is a 100 percent vegan cosmetic brand founded by Ima Asali, a visionary who dreamt of making high-quality makeup affordable and accessible for everyone. She wanted to create a brand that can help people make a considerate and careful choice without worrying about the cost or quality.
With this dream, Ima left her corporate job after the birth of her son. She put a lot of hard work and research in her entrepreneurial venture, Mellow, and it turned out to be a huge success. What started as a small vegan brand from New Zealand is now making a name across the UK, US, Europe, Australia, and the Middle East.
The Ingredient to Mellow’s Success
Mellow’s ideology and philosophy aren’t the only factors behind its success story. Being a cosmetic brand aimed towards modern woke women, Mellow has as much focus on aesthetics. From beautiful eyeshades in different textures to a gorgeous range of lipsticks, Mellow has everything you can ask for. Unlike other brands, however, Mellow doesn’t bombard its prospects with impossible choices of similar looking colors. The range may not be extensive, but each, and every shade of eye and lip color is unique and distinct.
Since Ima wanted to create a high-quality range of cruelty-free cosmetics, she didn’t rest until she found the best formulation for each and every product. It is why every product feels just as beautiful as it looks. The products have a smooth application, strong pigmentation, silky soft texture, and impressive lasting power. And since they are free or parabens and toxic chemicals, Mellow cosmetics are gentle on even the most sensitive of skin.
Mellow Cosmetics – Product Spotlight
Every product by Mellow is worth buying. The range may be limited, but each product stands out as a must-have. They have different types of lip products, but their lip paints truly steal the limelight. It is hands down one of the best liquid lips formula you can find. It is a lightweight, long-lasting formula with a velvety matte texture. The pigmentation is super strong for all twelve shades, each of which is named after a city. The colors seem to be carefully selected with different skin tones in mind.
Moving on to another Mellow must-have, it is the Treasure Chest Eyeshadow palette. For anyone looking for one go-to palette for all occasions, this is it. From soft neutrals to dramatic darks, it has it all. It is a mix of mattes and shimmery for a complete eye look. The buttery texture speaks volume about the quality. Each color blends beautifully without losing pigmentation. Overall, a versatile palette for day and night.
Here’s Your Chance To Win A Mellow Cosmetics Gift Set By Beauty Bridge!
3 winners will receive a gift set by Beauty Bridge including:
- 2 Liquid Lip Paints
- 1 Treasure Chest Eyeshadow Palette
Click Below to Enter: