MEMI is a cosmetic brand founded on the idea that every generation has its signature brand. True to its roots, MEMI is a brand that is making luxury appeal affordable for everyone. Millennials aren’t living in the best of economic environment like their predecessors. It is a generation that is smarter with spending decisions and is literally killing capitalism. Plus, they are more considerate about their choice of brands.
MEMI was founded by 21-years old Jack Thompson and Millie Watson, an entrepreneurial duo hailing from Leeds City College. Jack and Millie wanted to create an ethical brand that believes in transparency and honesty. The brand is so close to what their generation wants that it has garnered an almost cult-like following within months of its launch. The social media is going insane with younglings flaunting their MEMI selfies.
Secret to Success
One thing that can be truly credited for MEMI’s quick shot to success is how the brand understands its target market. It can be aptly defined as a brand by the millennials, for the millennials. The brand shared the value of its customers. It is a socially responsible brand that cares for everything their customers care for. They are defying the laws of their own industry by offering premium quality without compromising affordability. Most importantly, the brand believes in diversity and the freedom to embrace your true self.
Interestingly, despite being a lively brand for the youth, MEMI isn’t all about bright and bold colors. The brand is more about trends that are popular among youth. Millie and Jack like to call MEMI “Bobbi Brown’s younger sister.”
MEMI Product Highlights
Focusing on quality, MEMI’s makeup line is still in its initial stage. The brand has a selective range of product with carefully chosen ingredients. Most of the products are vegan, but those that don’t have it clearly mentioned on the label. Every product they have so far has managed to exceed expectations. If you want to join the league of MEMI followers, here are the three most recommended products you can start with:
Eyeshadow – Millennial: MEMI Millennial eyeshadow palette has everything a modern makeup loving person would like to have in one place. Most of the shades are on the warm and neutral side. You can create a perfect office look with this palette, but there are a few intense shades that can glam up the whole look for a formal evening or a crazy weekend. “90’s Baby” and “One Love” are two absolutely ravishing shades that are on the darker side. Blends like velvet and delivers a beautiful payoff.
Radiance Highlighter: Glow Up: If there is one makeup trend that perfectly highlights the millennials, it is the super reflective highlights. Glow-Up is MEMI’s bestselling highlighter that gives you that naturally radiant glow without the chunky glitter. Made from pearl pigments, Glow Up is slightly on the pinkish side of champagne.
Expert Liner: One of Cosmo’s favorite liner of the year, MEMI’s expert liner is as intense as we millennials like it. It doesn’t smudge, transfer, or feather no matter how long you wear it and no matter in what weather. What we love the most about this liner is its ultra-fine tip that makes application quick and easy. Who doesn’t like to be always on fleek!
Here’s Your Chance To Win A MEMI Gift Set By Beauty Bridge!
1 winner will receive a gift set by Beauty Bridge including:
- Eyeshadow – Millennial
- Radiance Highlighter – Glow Up
- Expert Liner
Click Below to Enter: