With veganism on the rise, makeup makers have an exciting ‘vegan beauty’ market to cater. Big name brands like Kat von D, Hourglass and Smashbox are committed to keeping their cruelty-free status. They offer a variety of high-quality, high impact makeup that champions the cause of ethical beauty, while also setting the standards of what makeup should look and feel like. Of course, this commitment isn’t just limited to beauty products, but also stretches all the way to skincare to hair care.

It takes some serious commitment to go vegan and stick to it. And if you need some quality cruelty-free, vegan makeup goodies, we’ve got them lined up here for you right now. We are here to help you celebrate your lifestyle and stick to your cruelty-free convictions.

Here are some of our favorite vegan beauty products, and we are absolutely smitten with them.

Smashbox Photo Finish Primer the Original Smooth and Blur – $36

If you want your foundation to glide on like a dream, you will need an excellent primer to put on underneath it. The Smashbox Photo Finish Primer is what you are looking for.


This product is fantastic for oily skin. Once you have cleansed and moisturized, take a teeny- tiny pea sized amount and spread it all over your face. Give it a minute to set.  Then, put on your regular foundation for oily skin. Voila… enjoy flawless looking skin.

This vegan primer is also available in some other variations, for demanding, dry and combination skin, so you can rest assured that you can find the right primer for you in this range.

bareMinerals – barePRO 16-HR Full Coverage Concealer Medium-Neutral 08 – $24

We love concealer! It hides all imperfections and gives us beautiful flawless skin. And when it’s vegan, it’s even better!


The BareProconcealer by BareMinerals is a favorite because it’s full coverage, long lasting and entirely vegan. The gorgeous, creamy consistency of this concealer keeps the skin looking hydrated. It is packed full with the goodness of blackcurrant seed oil and raspberry oil to nourish skin. Seriously, what more could anyone want in a concealer?

COOLA – Rosilliance SPF 30 BB+ Cream Light-Medium – $52

Youthful looking skin that doesn’t weigh heavy on the conscience?

Yes, please!

The Rosilliance BB+ Cream has a Sun Protection Factor of 30, and it is excellent at giving you that fresh rosy complexion, along with quality vegan ingredients. We love it for its barely-there feel. The BB+ cream feels so light you can’t even tell you are wearing anything. It takes a couple of drops to even out skin tone with smooth, sheer coverage that lasts all that long.


This awesomeness is all thanks to an advanced bio-complex that’s made from Rose Stem Cells. It not only makes the skin look and feel great but also improves the texture from the inside out, making for youthful-looking skin.

Dermablend – Glow Creator Multi-Use Liquid Highlighter Pearl – $33

We usually always default towards powder highlighters, but this Dermablend liquid highlighter has undoubtedly swayed us because it’s downright pretty. When you gotta glow, you can’t do better than the Dermablend Glow Creator. This is a liquid highlighter that gives you that lit-from-within glow without weighing down your skin. It’s a certifiably vegan formula that’s oil-free, water-free, buildable and superbly blendable.


One drop gives you a subtle radiance, and two drops are all you need for that shine-for-the-Gods glow! The nude pigment shines beautifully to create a pearly shine on your cheeks, and wherever else you may choose to use it.

theBalm Meet Matt(e) Ador Matte Eyeshadow Palette – $42

Vegan eyeshadows have traditionally had a bad rep. But theBalm is hell-bent on changing all that for vegan eye makeup lovers everywhere. The cheekily named Meet Matt(e) Ador Eyeshadow Palette accentuates your eyes while soothing your vegan soul!


The mattes are beautifully bright and blendable, the shimmers are even better. All the colors perform well and offer great pigment, but you will have to work a bit more with the darker shades. And we are okay with that because ultra-super-pigmented dark shadows can be downright scary, especially for people who are just starting out experimenting with eye makeup. The fact that even the darker shades can be built up nicely, more than makes up for it all.

Another plus of this palette is that all shades can be used wet or dry. So, don’t be scared to go in with a damp brush for intense colors with double the pigmentation. And once you are done with your vegan eyeshadow, get ready to flaunt it around the town because it will stay on all that day long. These eyeshadows will. Not. Budge!

Mellow Cosmetics – Creamy Matte Lipstick Passion – $15

Mellow Cosmetics are a breath of fresh air on the vegan cosmetics scene. They have amazing products, but our favorite is that super affordable, super pigmented creamy matte lipstick that we love with a passion.


These cruelty-free, paraben-free lipsticks are beautifully moisturizing and richly formulated to provide hours of wear without causing any discomfort, or drying out your lips. And at this price point, you can try out the entire range without growing broke. How awesome is that?

NCLA – Rodeo Drive Royalty – $16

Who knew vegan nail color could be this good?

A rich, vibrant, dark-colored nail polish that is a must-have for any makeup addict’s collection. This beautiful cranberry-apple nail color will bring all the attention to your fingertips. And you will love it because it is quick-drying, non-toxic and doesn’t contain any animal by-products at all.


It is the perfect winter nail color, but hey you can totally wear it all year round because that’s just how awesome it is.

Chocolate Sun – Cocoa Lite Face & Body Tanning Cream (fair to medium skin tones) – $40

Free of any animal products or harsh chemicals, this is sunless tanning lotion that can tan the fairest of skin tones, or enhance the longevity of your existing natural tan.


It not only superbly tans you but also nourishes the skin. It is made with organically grown herbs, and also includes shea butter, Aloe Vera, and coconut oil.

The enhancing lotion is great for all skin types. Just make sure you properly clean and dry the skin before putting it on. The color takes 6 to 8 hours to develop completely, so it is recommended that you wear lightweight, loose fitted and dark colored clothes in the meanwhile. And afterward, you will be left with soft, smooth, tanned and moisturized skin at the end of it!

Antonym Certified Organic – Baked Blush Peach – $36

If you are looking for a very irresistible, refreshing blush that will instantly enliven your complexion, this is the right one for you. The dome-shaped palette is easy to use, and there is plenty of product in the casing, enough to last you several years. Oh, and did we mention that is completely vegan and cruelty-free?


A talc-free, vegan crème blush baked to perfection and brought to you in the sturdy bamboo casing; the Antonym baked blush in Peach is perfect for light to medium skin tones. It gives a super sexy yet very natural flush to the cheeks without overbearing glitter. There is a slight hint of shimmer to the product, however, and it only adds to the charm.