Beauty with Jalia Pettis, Episode 07 – ISSE Interviews with Professional Beauty Association
On this episode our Host, Jalia Pettis is in attendance to the International Salon & Spa Expo and speaks with two professionals who work within the beauty industry.
Sheri Rearick, Marketing Manager with the Professional Beauty Association
The Professional Beauty Association (PBA) advances the professional beauty industry by providing its members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of salon professionals with members representing salons/spas, distributors, manufacturers and beauty professionals.
Dasha Minina, Founder of Beautician List and Licensed Nail Technician
A first-of-its kind online directory where consumers can find licensed beauty professionals in their city/state. They educate enthusiasts about the dangers associated with professionals and salons that do not maintain proper health standards, exposing unsafe practices and further encouraging the use of vetted, licensed professionals.
The International Salon & Spa Expo (ISSE) is the largest cash-and-carry, professionals-only beauty event on the West Coast. It is packed with education, networking, exhibitors and in a trade show environment. This year it is also home to the North American Hair Styling Awards (NAHA) which is celebrating 30-years.