According to a survey conducted by Men’s Health magazine, 56 percent of women say that men should wear cologne every day. However, 99 percent of ladies polled agreed that men shouldn’t smell like fragrance from more than a foot away. So how do you strike the perfect balance when applying your signature scent?

“Apply cologne on the places where you can feel the beats of your heart,” Rochelle Bloom, president of the Fragrance Foundation, told the news source, as the throb adds impact to the scent. Before you leave for work, target areas like wrists, the sides of your neck and over your heart.

Not every product that you use must be scented, industry insider Mikel Cirkus added. In fact, using a cologne, aftershave, body wash and deodorant that all boast different fragrances may result in clashing scents. Instead, opt for items with the same smell. Giorgio Armani‘s fragrance line, Armani Code For Men, offers cologne, after shave balm and lotion, shower gel and a deodorant stick.

Finally, if you find your scent fading, apply one more spritz around 3 pm. “A quick splash midafternoon is a psychological pick-me-up and keeps you smelling wonderful,” Mary Ellen Lapsansky, executive director of the Fragrance Foundation, told the news provider.