This year we saw some amazing and excitingly innovative beauty launches. From phenomenal skincare to better-than-ever targeted makeup products we have so much more to be thankful for. Think a unisex serum, a techy eye cream, and Swedish spa products that won’t break the bank!

These products are safe to use, non-toxic and made from safe, non-comedogenic ingredients. The stunning textures, alluring smells and guaranteed efficacy of these products will have you coming back for more, over and over again.

Are you ready to discover our favorite beauty brands of the year? We promise all of these are worth getting your hands on…. ASAP!

It’s alright. You can thank us later!

The latest (and greatest) natural and organic beauty brands you’re going to love in 2018.


Spearheaded by Andrew Glass, a beauty industry veteran, this brand is all about delivering exceptional skincare results without waste. As an industry insider, Glass had a major issue with how segregated the beauty industry really is. Men and women are essentially the sold thing in different packaging.

That’s why NGS was created to be a brand without any gender boundaries, Andrew conceptualized a brand that offers high-quality skincare products for men and women who want exceptional results without unnecessary bells and whistles.

Their flagship product is ‘The Everything Serum.’ Made from natural ingredients, this is a powerful blend that absorbs right into the skin to leave skin looking fresh and supple. And it only takes 5 minutes to come into effect. It can deal with a number of skin issues, so this all-in-one serum is all you need to deal with tired skin, wrinkles, and aging skin. The amazing formula starts skin rejuvenation at a cellular level and is great for men, women and everyone else too!


Mirenesse is one of Australia’s leading skincare and makeup brands. It’s spearheaded by a qualified pharmacist Ms. Irene Patsalides who ensures that all the products of her brand are created holistically and ascribe to the brand’s promise of delivering results.

One of their most amazing products is the Secret Weapon Micro Wrap Lash Mascara. This is more miracle than a mascara; that’s because it is entirely free of SLS, PG, mineral oil, alcohol, fragrance as well as any preservatives at all. Then there is the Micro Dynamic skincare that is part of the range. It features a powerful trans-dermal delivery system that is power-driven by sustainable, and all-organic ingredients.


This brand, like all others in our list, is a work of passion. The owner, Natalie Franz has been a part of the fashion industry for more than 15 years. She loves makeup and beauty. That’s why MagicStripes is the perfect culmination of her talents and love for all things related to beauty. The brand has been associated with Lady Gaga, Black-Eyed Peas, Karl Lagerfeld and many other notable names.

One of their most iconic products is the ‘Wake Me Up Collagen Eye Patches.’ These have been used by actors, actresses, and models who want their eyes to look picture perfect. The patches help deal with puffy, tired eyes. The eye treatment in these patches contains hyaluronic acid that instantly lifts and moisturizes the skin around the eyes. You get amazing results with one use and smoothes out the fine lines without weighing your skin down with unnecessary chemicals and other issues.


LaTweez instantly dominated the market with the launch of their first and patented illumination Tweezers. The company is known for its innovative designs and technology. It can be credited for some of the most breakthrough products that have resulted in the mainstream success of tweezing trend.

One of the most successful lines from LaTweez is the Diamond Dust collection featuring the Diamond Dust Tip. With added tip strength, the extreme grip surface makes these tweezers perfect for the tiniest strands that other tweezers may not be able to grip.

The Black Illuminated + Diamond Dust tweezers make plucking easier, more efficient than other hair removal options. The stronger grip means the process is quicker and less painful flawless finish of these tweezers made from high-grade stainless steel speak volume about the quality of performance you can expect. The gorgeous carry case with a mirror is just a cherry on the top.


Kerstin Florian is a premium skincare brand launched by a renowned skincare expert from Sweden. The founder Kerstin Florian envisioned a skincare range that is inspired by the beauty of nature and its ability to effect the overall wellbeing. The product line includes high-end skincare products for men and women with specific skin-related concerns including aging and acne.

Kerstin Florian broke through the skincare industry by introducing skincare programs that infuse beauty in overall lifestyle. It is based on a holistic approach that focuses on four cornerstones including nutrition, exercise, mental peace, and skincare. These programs promote beauty as a lifestyle and deliver drastic results not just in the way a person looks but also how they feel. Her programs are featured in some of the finest luxury spas and resorts around the world.


ExPürtise Scientific Skincare is a premium skincare brand noted for an excellent range of result-oriented skincare products. The brand focuses on utilizing the power and potency of the purest ingredients. Using these ingredients, they create skincare solutions that work on a cellular level to deliver lasting results. Their products don’t just repair the surface but also the health of the skin.


Effective Anti-Aging Enzyme Peel is one the most successful by ExPürtise. The peel eliminates the dead cell with the help of exfoliating enzymes to reveal a brighter and smoother new layer of skin. But that is not where it stops. It contains ingredients that not just nourish but also protect the newly revealed layer from environmental adversities. This means your skin will be softer, younger, and will stay that way for long.


Arlo Blak is a globally successful natural skincare brand hailing from Australia. The brand invests a lot in clinical research and has an inclusive product line that focuses on specific sensitive skin issues like rosacea and eczema. Their vast product line is not limited to facial products. Their beauty solutions include eye masks, teeth whiteners, and body lotions. Their high-quality ingredients and clinically proven formulas make their products stand out regarding effectiveness.

Arlo Blak is most famously known for introducing a complete range of Activated Charcoal products. They did it before every brand decided to hop on the activated charcoal train, and the results say a lot about their clear lead in this game. This Activated Charcoal line has numerous products for different beauty related concerns. This includes a peel-off mask that cleanses, nourishes, and hydrates the skin; a rejuvenating serum for youthfulness; a collagen eye mask for dark circles and eye bags; and a charcoal teeth-whitening powder that also gets rid of the foul smell.

And there you have it! Our favorite brand-new beauty brands that hold a tone of promise. Let us know if you have tried any of these, or if you’d like to add to the list.