If there’s one rule of cosmetics you should never forget, it’s this: Less is more. For a look that stands out without making you look too done-up, pick one feature to focus on and highlight it, while leaving everything else relatively natural.

Youthful gals with bright baby blues or soft brown doe-eyes might want to play up their peepers. To do so, pick a shimmery eyeshadow in a color that complements your eye color – warm purples, pinks and golds for brown and green eyes, or cool blues, pinks and silvers for blue eyes. Line your eye with black liquid liner, then fill in lashes with a generous coating of mascara.

If your crow’s-feet are starting to betray your age, try playing up your lips instead of your eyes. For a classic sexpot look, sport a bright-red pout and keep eye makeup simple with mascara and liner. If you’re feeling a little more trendy, sweet berry-colored and magenta colors are all the rage this summer, so look for a fuchsia lipstick that’s just bold enough to turn a few heads.

Finally, a great way to look natural and summery is to focus on your cheeks with bronzer, blush and a touch of shimmer. Smile and dot a bright pink blush on the apples of your cheeks, then sweep a bit of bronzer over it for a sunkissed glow. Top off with a shimmery setting powder and you’re ready to go!