Although makeup is designed to create flawless complexions and photogenic faces, the cosmetic industry rarely shows models in photographs that aren’t digitally altered. However, one company is changing that.

Make Up For Ever created an ad campaign recently which featured an unretouched model wearing its line of makeup. It was verified for authenticity to make sure that the image was real, and consumers were impressed with the honesty. Now, the company is holding open casting calls to find women who will star in the new phase of the campaign. As with the previous ads, these won’t be digitally retouched.

If you want a makeup look that’s perfect enough to eliminate the need for Photoshop, it’s crucial to find the right beauty and skincare products for your complexion. An Acne Complex Kit can get your face looking flawless and free of blemishes, giving you a smooth canvas to work with. Then, a Natural Mineral Kit will give you everything you need to create a natural, glowing face that doesn’t need touching up.

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Beauty, Makeup