If you’ve been keeping up any makeup routine at all, you probably know by now that most of us look better with just a touch of blush on our cheeks, no matter how youthful or natural our looks.

As women get older, in particular, blush becomes a useful tool to help retain a healthy glow. Mature skin requires a slightly different set of rules, however, as some of the same products you used in your 20s are probably not fit for your most flattering look later on in life.

Celebrity makeup artist Sandy Litner and top beauty editor Lois Joy Johnson recommend applying blush to the cheekbones rather than the apples of the cheeks for an instant face-lift, USA Weekend reports.

Moving your pigment just a bit higher helps takes the emphasis away from fine lines and wrinkles around your mouth and toward the structured part of your face. For an even more enhanced glow, use subtle cream highlighters on your cheekbones and browbones, but avoid the shimmer, as glittery products may not be the most flattering option.