If you are looking for an ingredient that does it all, look no further than the choice of celebrities: coconut oil. The product literally does it all: from nourishing hair locks to removing stubborn makeup. Pure coconut oil needs to be an essential in your beauty arsenal right now and here is why.




At the risk of sounding like a broken record, yes you do need UV protection all year round. Be it raining be it cloudy and of course, when the sun is out and about in all its glory.




If they are raving about it, you know you gotta have it!

#YouTubeMadeMeBuyIt doesn’t trend for no reason. The YouTube gurus are the true beauty influencers in this day and age and a product they recommend is bound to go flying off the shelves within minutes! Here aer 12 Products YouTube Bloggers Love:




This National Lipstick Day, we bring to you 11 of the season’s “IT” lipstick colors to help you find your signature shade, or get you in rotation of the entire bevy of trends this summer.




You are authentically sun kissed now. You are welcome.




No more using gimmicky beauty hacks! Try these 15 tips from expert celebrity MUAs to change your beauty game forever.




From brilliant neons to unconventional French manicures, here are 12 nail ideas you need to try this summer season!




Whether you are just planning to sunbathe at your local beach or are jetting off to a Mediterranean island for a week, we are here to help you flaunt your skin while amping up sun protection.




Whether you think it’s the most overrated day of the year or not, whether you are single or not, being a girl, you don’t need an excuse to doll up and go out and about!




New year calls for new trends! Here is a sneak peek into the upcoming makeup trends for Spring 2017 straight from the NYFW runway – along with tips and product recommendations on how to recreate them without breaking the bank!

Celebrity Makeup Artists Hacks




We bring to you some amazingly simple beauty hacks as suggested and practiced by world renowned celebrity makeup artists backstage at fashion weeks!




‘Tis the season to look gorgeous! Isn’t playing dress up and plunging into your makeup arsenal to put your best look forward the best part of the Holidays?