The brand is known for its iconic make sponges that have changed the face of makeup, literally and figuratively.

MEMI is a cosmetic brand founded on the idea that every generation has its signature brand. True to its roots, MEMI is a brand that is making luxury appeal affordable for everyone.

Instead of those harmful ingredients, Vita Liberata formulas contain natural extracts and the patented moisture-lock system. The brand believes in creating a tanning solution that can double up as great skincare.

“Skone” is Afrikaans for beauty. Skone Cosmetics is a cruelty-free brand that has built quite a following because of its long-lasting products.

Mellow Cosmetics is a New Zealand based brand that brings a wide range of cruelty-free, guilt-free, and paraben-free beauty products.

There are just a handful of brands that have managed to build a humungous following with just one line of products. These cute little lippies are inspired by lollipops and come in funky and playful packaging.

The brand is all about “inspiring beauty” from within. Their packaging includes an inspirational message. The brand wins hearts not just through the exceptional quality of its products, it garners love because of its values. 

YEOUTH is one of those rare skincare brands that are founded by someone who actually knows the ins and outs of skin care.

The Jane Iredale brand is more than just vegan or natural. It is ‘clean’. The brand is quite mindful of that way it impacts the environment as well.

We looked far and wide to find the most giftable gifts of holiday season 2018. We are talking swoon-worthy fragrances, blockbuster lipstick sets, high-tech skincare and so much more!

Brace yourself for Black Friday! Here are some beauty recommendations by our host, Jalia Pettis, on what to snag on the biggest shopping day of the year!

It’s almost time to battle ruthless delivery hours, sale searches and finding gifts that won’t weigh down your bank account!