Welcome to a world of beauty and allure, where every smile is enhanced with a touch of enchantment. Today, we dive into a delightful array of New Lip Products that have captured our hearts and earned our fervent kiss of approval. From vibrant lipsticks to velvety glosses, these innovative formulations promise to unlock a world of endless possibilities for your pout.

Not sure which products are going to work for you? We have a list that will ensure that your lips remain lush and kissable no matter how harsh the weather gets.

Whether you’re all about natural hues or can’t resist flaunting some bold shades on those perfect lips, the last thing you want is your lipstick becoming patchy or disappearing from places. As important as it is to find the best formula that has you covered all day long, a few fool-proof methods at hand will further

So, are you ready for a Met gala inspired upgrade for your everyday look?

Our amazing super talented MUA, Jalia Pettis, has some fun festival looks – hair and makeup – for you on this episode of Beauty with Jalia Pettis. 

Today on Beauty with Jalia, our star MUA is gonna show our lips a little bit of love.

Here are five celebrity MUA approved tips and tricks to apply lipstick flawlessly every time!

This National Lipstick Day, we bring to you 11 of the season’s “IT” lipstick colors to help you find your signature shade, or get you in rotation of the entire bevy of trends this summer.

​The ombré effect made a big splash over the past few years, as many celebrities traded their perfect highlights and dye jobs for a grown-out, subtly faded look.

The latest lip trend is the epitome of perfect imperfection.

Change is a good thing. So isn’t it time you set the traditional pink and red lipsticks aside for something a little more daring?

Nothing quite says drama like a bold, matte pout.