New Year’s Eve is a time to celebrate the past year and bring in a shiny new one. It’s about beginning anew. Why not start by reinventing yourself with a fragrance that represents your personality?




Fragrance done right evokes the subtle reminiscence of an alluring, sensual, sweet or romantic dream than lingers gently in the nose; however, fragrance done wrong places people around you in a nightmarish nasal assault.




Even though Mother’s Day tends to overshadow the holiday devoted to dads everywhere, celebrating Father’s Day this June 17 with a thoughtful gift is still a good way to show your father that you’re grateful for all he’s done for you.




Mother’s Day is just around the corner, and this year you might be looking for something a little different than the usual flowers or gift certificate.




Fragrance seems like it would be a no-brainer to apply – just spritz on and you’re done, right?




Many women have realized that switching their perfumes between season helps to ensure that they’re giving off the right impression.




Can you imagine wearing a perfume that smells reminiscent of blood?




Rumors have been surfacing everywhere lately saying that iconic luggage maker and fashion icon Louis Vuitton is working on a signature fragrance.




Many women rely on perfume to give themselves a pleasant scent – it’s often as easy as spritzing it onto your inner wrists and calling it a day.




Unfortunately, many guys don’t realize how much fragrance has an impact on their sexiness.




Studies have shown that a person’s smell gives clues to their genetic traits, which makes it easier to tell if someone is a good potential mate.




Things can quickly become overwhelming when you’re planning a wedding, so if you haven’t thought about what kind of fragrance you’ll wear when you walk down the aisle, we don’t blame you.