Unless you’ve been using the same shade of lipstick since your prom in the ’80s, chances are you’re no stranger to the process of makeup shopping. Alas, it’s no easy task, as colors aren’t always faithful in the fluorescent mall lighting, and it’s not always easy to tell what the long-term effects will be on your skin and your overall look.
Somewhere in the backs of our minds, we know that it’s not a good idea to apply the same tube of lipstick that countless others have been trying – yet we do it anyway for the sake of convenience when we’re out sampling makeup at the department store.

