People have finally come to the conclusion that beauty lies in ingredients that are extracted from nature and do not use pesticides or synthetic fertilisers. Beauty industry has, therefore, shifted its focus to creating safe and natural products.

If you are looking for an ingredient that does it all, look no further than the choice of celebrities: coconut oil. The product literally does it all: from nourishing hair locks to removing stubborn makeup. Pure coconut oil needs to be an essential in your beauty arsenal right now and here is why.