Many women use brown eyeshadow on a regular basis. It’s universally flattering, rich, sophisticated and neutral. No wonder it’s a favorite! If you need to stock up on your collection of brown eyeshadow, you might want to go for a glossy effect to be on trend.

According to Allure magazine, glossy brown shadow is going to be everywhere in 2012. A shiny finish is all the rage on runways, red carpets and the streets, and all it takes is a creamy formula or a bit of moisturizer to get the effect.

If you don’t want to add any more steps to your routine, a creamy shadow like Illuminare – All Day Eye Color will work perfectly, and there are several brown shades to work with. If you want a hint of extra shimmer, just dust a bit of translucent sparkle on top.

If you’re down to use moisturizer, simply swipe a coppery brown shadow all over your lids. Then, use a bit of Exuviance – Hydrating Eye Complex on top for a shiny finish.