Makeup primer is relatively new to the market but is gaining popularity due to the many benefits it provides. Primers prep your skin before you put makeup on to ensure your look lasts and appears flawless.

Most primers are oil and fragrance-free and usually come in a gel formula that offers even coverage and easy application. It’s good for all face types, like oily or combination skin, as it controls shine by absorbing excess oil. Even those with dry, sensitive skin can benefit from primer, as it calms and nourishes. Products like CANE+AUSTIN – Prime and Protect Mattifying Primer With SPF have sunblock in them so you don’t have to worry about putting sunscreen on top of all your makeup at the beginning of the day. bareMinerals Blemish Remedy Mattifying Prep Gel even helps reduce and prevent the appearance of blemishes.

Apply your primer after your moisturizer and before your foundation and other makeup. It will allow your products to go on smoothly and last all day. It can even out skin tone, disguise imperfections, minimize the appearance of pores and fill in lines and wrinkles. Primer should be one of the main products featured in your makeup bag. It’ll be your new best friend.

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Beauty, Makeup


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