Winter weather presents a tricky conundrum – the cold temperatures make it nearly impossible to get adequate sun exposure (leaving your complexion unfortunately pale) and the dry air sucks moisture out of your skin, making powder blushes looking cakey and unnatural.

So how do you fake a great glow in this cold season? Simple – use a cream blush! While this product can intimidate some – it can be hard to apply streak and blotch-free – makeup artist Ashunta Sheriff recently shared an expert tip with Allure magazine for a flawless application.

“I have one foundation brush for foundation, and one for cream blush. You just rub the bristles in the cream and spread it from the apples all along the cheekbones,” she told the news source. “Then if there are any areas where you put too much, you can gently soften it with your fingers.”

GloMinerals offers products perfect for achieving a wonderful, wintertime glow. GloMinerals Cream Blush Brush is specifically designed to apply gloCream Blush, which is available in three moisture-rich shades.